This Friday when the third part of highly awaited movie Avengers infinity war released, the whole world went gaga over it. We Indians were in awe with all the characters from Marvel Cinematic Universe coming together in a film. The action sequences and plot of the story was well intriguing with one of the best Visual effects we have ever seen in a movie. People all over the world are loving the film and the third part of Avengers franchise is shattering many box-office records.
Last time we saw this kind of havoc in India was one year before when the second part of Bahubali released. Avengers has garnered almost 100 crores in India which is a record for any foreign film in India. The movie based on epic battle to save the world from Thanos released only in around 2000 theatres in India, still managed to score a 90+ weekend. This is a historic performance by any Hollywood film in India.
A Hollywood movie getting an earth-shattering response is a timely wake-up call for Indian Film Industry. We have to match the content with increasing the level of production of our movies otherwise youth will walk away from Indian movies. With easy availability and fast internet, youth is getting more attracted to English driven content which is becoming a trouble for Hindi Film Industry. They are not able to attract the youth now which they used to attract them two decades before.
Bollywood tried its hand in science fiction and advanced Visual effects movie but failed miserably. They tried with RA-One, Robot and Krish franchise but it felt like a baby in front of a man. Movies did well at the box-office but failed to match the expectation of Indian Youth. Bollywood’s visual effects were easily marked and criticized by the youth who has been seen a whole different level in Hollywood films. The south industry has done better than Bollywood in this field by creating Bahubali franchise, I, Magadheera etc.
We are different from Hollywood and we are the biggest movie producing country in the world but we have our liabilities towards the youth. This is the perfect time for Bollywood Production houses to come together and give it a thought. They should understand, what youth expects from them and work accordingly.
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