Why is it that every second educated person has hard
feelings and sense of animosity for media today. Survey is a part of my work so
I get to meet many people. I have experienced that, when asked about media ,lots
of them don’t have good things to say. In recent times electronic media has
been criticized for its ill performance either it was a week long coverage of
Sri Devi’s death or denial of the coverage of farmers agitating in Maharashtra.
What do you think, why some media houses are bound to show
nonsense? People say that TRPs is the only reason they do that. I say, we are the main reason behind
news channels showing these type of non-sense. Its very complicated, it’s not like, we see
what these news channels show us, The real deal is media shows us what we want
to see. It’s not that electronic media either Hindi or English don’t want to do
the real journalism.
The time we stop watching nonsense like an anchor going into
the lake to find the leftovers from thousand years before, they will stop
broadcasting these nonsense. If we want to watch specific contents like
adventure, entertainment then we can head to specific channels, why to expect
it from news channels ? Aren’t we asking too much from them ? I don’t blame
news channels for programmes they are showing, it’s us who should be blamed. We
will not see they will not show, it is as simple as that.
It is said whenever any sector grows, it brings competition.
Same thing happened to media. Journalism was started to inform, educate and
aware but viewers wanted news to be
merged with entertainment. So they started doing it. News channels have thousand
of employees who needs to be paid and it costs a fortune to bring live pictures
to your television sets directly from the studio. They need advertisement to cover
all these expenses. And advertisers pays very smartly preferring the channels
with higher TRPs. We are the reason behind TRP so indirectly it’s us who are
controlling the news programmes of the channels. So, ultimately we are the reason
behind all the shit we see on television with our beloved family and friends.
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