I still remember those days when excitement level for Sunday
afternoon was way too much, for then most popular program Shaktimaan. It is
something every late 90s and early 21st century youth could relate
too. We didn’t even know that Mukesh Khanna was playing that role. Only thing
we knew that he was the superhero who used to fight with the bad guys Dr Jaikal
and Tamraj Kilvish to make the city a better place.
But things have changed, Cable TV and Internet has changed
the content youth watches today. Indian television don’t even have youth in
their target audience as their most programs are targeted at women only. Like me
there are many youth who are into YouTube, Netflix and abroad TV series only,
they don’t even know the names of programs aired on Indian Television. English TV Shows like Game Of Thrones,
Suits, Friends, The Big Bang Theory, Stranger Things, Narcos, Sherlock, The
Flash, Dexter, Breaking Bad etc are
insanely popular in youth of our country.
What is the reason we are headed that way? Simply because the way see content
has changed and their content intrests us more. Indian daily soaps content get
only one thing from youth i.e criticism. However Channels like MTV and Channel
V are trying to make a difference but their content lacks in something which
indian youngsters are lookling for. Easy
access of english tv series and english movies through torrent and various
other websites and mobile application with the help of fast internet speed has
paved the way for indian audience.
Youth going away from Indian Television is a serious concern
for the broadcasting industry. If it is not a serious concern now, it will
become in coming years. We need to produce some quality content keeping youth
in mind to bring back the audience and bring those old good days when youth
were excited to watch a tv program.
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